{"id":1201,"date":"2024-02-09T11:51:13","date_gmt":"2024-02-09T11:51:13","guid":{"rendered":"https:\/\/www.wellreceived.com\/blog\/?p=1201"},"modified":"2025-07-17T11:57:49","modified_gmt":"2025-07-17T11:57:49","slug":"healthcare-branding","status":"publish","type":"post","link":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/","title":{"rendered":"Building trust and credibility through branding"},"content":{"rendered":"\n<p>Trust and credibility have always been the cornerstones of a successful healthcare brand, especially for independent practices. But with more healthcare options available \u2013 including the rise of online health services \u2013 patients have more choice than ever. This makes it essential for healthcare providers to build a strong sense of trust to stand out and stay competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is trust in healthcare?<\/strong><\/h2>\n\n\n\n<p>Trust in healthcare is the patient&#8217;s belief in their provider&#8217;s care. Trust grows from clear communication, ethical practice, and personalized attention. This trust transforms patient interactions into deeper connections, prioritizing their unique needs and well-being.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why trust in healthcare matters.<\/strong><\/h2>\n\n\n\n<p>It\u2019s not just about expertise and qualifications; it&#8217;s about creating a bond with patients. That bond is the foundation of a healing relationship, fostering patient comfort and confidence in care. It encourages open dialogue, ensuring effective treatment and adherence to medical advice. Trust also nurtures patient loyalty, vital for the reputation and success of healthcare practices. Ultimately, delivering care with compassion and understanding is crucial for positive health outcomes and patient satisfaction.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/image.jpeg\" alt=\"\" class=\"wp-image-1207\" srcset=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/image.jpeg 1600w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/image-300x200.jpeg 300w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/image-1024x682.jpeg 1024w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/image-768x512.jpeg 768w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/image-1536x1023.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>In this article, we\u2019ll delve into how independent healthcare practices can build and maintain this vital trust:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Patient-centered approach<\/strong><\/h3>\n\n\n\n<p>Embracing a patient-centered approach is key, focusing on personalized care attuned to each patient&#8217;s unique needs and preferences. It involves understanding and respecting diverse cultural backgrounds, exemplified by <a href=\"https:\/\/www.wellreceived.com\/services\/bilingual-reception\" target=\"_blank\" rel=\"noreferrer noopener\">bilingual reception services<\/a> for a wider patient reach.\u00a0<\/p>\n\n\n\n<p>Another factor is utilizing technology. These advancements in healthcare technology are significantly enhancing patient experiences. Patients don\u2019t just value the emerging features and services available to them. They expect it. According to <a href=\"https:\/\/www.accenture.com\/us-en\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a>, 68% of patients prefer medical providers that offer online changes and cancellations to their appointments.<\/p>\n\n\n\n<p>Clear, empathetic communication and patient empowerment are essential to encourage active participation in healthcare decisions. Accessibility and consistent care foster trust, with continuous feedback driving improvements in patient experiences. This approach prioritizes treating conditions and nurturing individual patient journeys with compassion and understanding.<\/p>\n\n\n\n<p>Some practical tips to help you build a patient-centric approach include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilize patient feedback:<\/strong> Regularly collect and act upon patient feedback to continuously improve the care experience.<\/li>\n\n\n\n<li><strong>Offer online appointment management:<\/strong> Implement a system that allows patients to book, change, and cancel appointments online.<\/li>\n\n\n\n<li><strong>Personalize patient communications:<\/strong> Use patient data responsibly to customize communication and make each patient feel valued and understood.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-shvets-production-6984638-1-1024x681.jpg\" alt=\"\" class=\"wp-image-1204\" srcset=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-shvets-production-6984638-1-1024x681.jpg 1024w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-shvets-production-6984638-1-300x200.jpg 300w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-shvets-production-6984638-1-768x511.jpg 768w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-shvets-production-6984638-1-1536x1022.jpg 1536w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-shvets-production-6984638-1-2048x1362.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Effective communication<\/strong><\/h3>\n\n\n\n<p>Effective communication in healthcare is vital; ensuring clarity, empathy, and responsiveness in every patient interaction. It requires transparent discussions about treatments and diagnoses, consistent messaging across all platforms, and prompt responses to inquiries. Managing calls with professionalism and compassion, like through <a href=\"https:\/\/www.wellreceived.com\/services\/virtual-medical-receptionist\" target=\"_blank\" rel=\"noreferrer noopener\">virtual medical receptionists<\/a>, also reinforces trust.\u00a0<\/p>\n\n\n\n<p>Integrating technology for more accessible communication and respecting cultural nuances enhances patient understanding and involvement. This approach is about more than conveying information. It\u2019s about nurturing a supportive, trusting relationship with each patient.&nbsp;<\/p>\n\n\n\n<p>For example, Avtex\u2019s Omnichannel Healthcare Report 2021 revealed that 42% of patients struggle to connect with their healthcare provider. This also meant they stopped communicating with the provider. So, ensuring effective and efficient communication is more important than ever.&nbsp;<\/p>\n\n\n\n<p>Some practical tips to help you ensure effective communications include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Train staff in communication skills:<\/strong> Regularly train your staff in effective communication, including active listening and clear, empathetic dialogue.<\/li>\n\n\n\n<li><strong>Implement a multichannel communication strategy:<\/strong> Use various communication platforms (email, SMS, patient portals) to ensure patient accessibility.<\/li>\n\n\n\n<li><strong>Regularly update patients:<\/strong> Keep patients informed about their treatment progress and any changes in the practice, such as new services or policies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Transparency and honesty<\/strong><\/h3>\n\n\n\n<p>Transparency and honesty are crucial in healthcare, building trust through clear billing practices and open, truthful patient communications. They involve straightforward explanations of treatment options and outcomes, ensuring patients fully understand their care journey.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-matthias-zomer-339620-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1205\" srcset=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-matthias-zomer-339620-2-1024x576.jpg 1024w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-matthias-zomer-339620-2-300x169.jpg 300w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-matthias-zomer-339620-2-768x432.jpg 768w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-matthias-zomer-339620-2-1536x864.jpg 1536w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-matthias-zomer-339620-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Honest interactions also mean acknowledging uncertainties and limitations when they exist. This transparency extends to practice operations, where clarity in policies and procedures solidifies patient confidence in their care. It\u2019s about fostering a relationship based on mutual respect and integrity, which are essential for positive healthcare experiences.<\/p>\n\n\n\n<p>For many patients, cost and transparency are more important than relationships. Nearly four out of 10 patients view price transparency and cost as more important than their relationship with a provider, according to <a href=\"https:\/\/www.healthpay24.com\/wp-content\/uploads\/Ignoring-Patient-Engagement-Strategies-Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">HealthPay24<\/a>.<\/p>\n\n\n\n<p>Some practical tips to help you ensure transparency and honesty include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide clear cost information:<\/strong> Offer upfront cost estimates for treatments and procedures to avoid surprises and build trust.<\/li>\n\n\n\n<li><strong>Develop transparent policies:<\/strong> Ensure your practice&#8217;s policies on privacy, billing, and patient rights are clear and easily accessible.<\/li>\n\n\n\n<li><strong>Create educational content:<\/strong> Use your website and social media to share information about common conditions, treatments, and healthcare tips, enhancing understanding and trust.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Community engagement<\/strong><\/h3>\n\n\n\n<p>Community engagement enhances a practice&#8217;s credibility, demonstrating a commitment beyond the clinic walls. Active participation in <a href=\"https:\/\/www.wellreceived.com\/services\/after-hours-reception\" target=\"_blank\" rel=\"noreferrer noopener\">local health initiatives<\/a> shows genuine care for community well-being. It involves collaborating with local organizations, sponsoring health events, and providing educational resources.\u00a0<\/p>\n\n\n\n<p>This engagement fosters a stronger connection with the community and reflects a practice\u2019s dedication to public health. It&#8217;s not just healthcare; it&#8217;s about being an integral, caring part of the community&#8217;s fabric.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"828\" src=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/01\/pexels-darina-belonogova-7131942-1-1024x828.png\" alt=\"Two friends in pastel colours smiling\" class=\"wp-image-1163\" srcset=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/01\/pexels-darina-belonogova-7131942-1-1024x828.png 1024w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/01\/pexels-darina-belonogova-7131942-1-300x243.png 300w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/01\/pexels-darina-belonogova-7131942-1-768x621.png 768w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/01\/pexels-darina-belonogova-7131942-1-1536x1242.png 1536w, https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/01\/pexels-darina-belonogova-7131942-1-2048x1656.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some practical tips to help you engage your community include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Partner with local organizations:<\/strong> Collaborate with community groups, schools, and non-profits on health-related projects and events.<\/li>\n\n\n\n<li><strong>Host or sponsor health events:<\/strong> Organize or support health fairs, workshops, or seminars to educate and engage with the community.<\/li>\n\n\n\n<li><strong>Volunteer services:<\/strong> Offer volunteer services or free clinics occasionally to address healthcare needs in underserved areas of your community.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nurturing trust for a healthier tomorrow<\/h2>\n\n\n\n<p>To wrap up, trust and credibility in healthcare hinge on patient-centered care, clear communication, transparency, honesty, and community involvement. These elements foster deeper patient relationships and enhance your practice\u2019s reputation.<\/p>\n\n\n\n<p><strong>Action Steps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use patient feedback to improve care.<\/li>\n\n\n\n<li>Train staff for better communication.<\/li>\n\n\n\n<li>Be clear about costs and treatments.<\/li>\n\n\n\n<li>Engage with your community actively.<\/li>\n<\/ul>\n\n\n\n<p>Enhance your healthcare practice by adopting these strategies. Partner with WellReceived for support in building a trusted, patient-focused environment. Click <a href=\"https:\/\/booking.setmore.com\/scheduleappointment\/75df2869-328a-4024-a4f8-341627fab97f\/services\/sdace4f1b196803eb882965348d3960d3de1bd695\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to book a free consultation and discover how we can help your practice today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trust and credibility have always been the cornerstones of a successful healthcare brand, especially for independent&#8230;<\/p>\n","protected":false},"author":17,"featured_media":1202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[58,59,60],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-grow-your-brand-not-a-marketplace","tag-healthcare-branding","tag-patient-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building trust with independent healthcare branding<\/title>\n<meta name=\"description\" content=\"Struggling to build trust as an independent healthcare provider? Learn how branding, communication, and community connection boost credibility and loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building trust with independent healthcare branding\" \/>\n<meta property=\"og:description\" content=\"Struggling to build trust as an independent healthcare provider? Learn how branding, communication, and community connection boost credibility and loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"WellReceived Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-09T11:51:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T11:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"2556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauryn Davidson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauryn Davidson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/\",\"url\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/\",\"name\":\"Building trust with independent healthcare branding\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellreceived.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg\",\"datePublished\":\"2024-02-09T11:51:13+00:00\",\"dateModified\":\"2025-07-17T11:57:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellreceived.com\/blog\/#\/schema\/person\/fbd357083dc4839a1a4c578259b96613\"},\"description\":\"Struggling to build trust as an independent healthcare provider? Learn how branding, communication, and community connection boost credibility and loyalty.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg\",\"width\":2500,\"height\":2556},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wellreceived.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.wellreceived.com\/blog\/category\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building trust and credibility through branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wellreceived.com\/blog\/#website\",\"url\":\"https:\/\/www.wellreceived.com\/blog\/\",\"name\":\"WellReceived Blog\",\"description\":\"WellReceived Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wellreceived.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wellreceived.com\/blog\/#\/schema\/person\/fbd357083dc4839a1a4c578259b96613\",\"name\":\"Lauryn Davidson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellreceived.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c6d4fa0660261b71b526b7ffc8db95bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c6d4fa0660261b71b526b7ffc8db95bb?s=96&d=mm&r=g\",\"caption\":\"Lauryn Davidson\"},\"url\":\"https:\/\/www.wellreceived.com\/blog\/author\/lauryn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building trust with independent healthcare branding","description":"Struggling to build trust as an independent healthcare provider? Learn how branding, communication, and community connection boost credibility and loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/","og_locale":"en_US","og_type":"article","og_title":"Building trust with independent healthcare branding","og_description":"Struggling to build trust as an independent healthcare provider? Learn how branding, communication, and community connection boost credibility and loyalty.","og_url":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/","og_site_name":"WellReceived Blog","article_published_time":"2024-02-09T11:51:13+00:00","article_modified_time":"2025-07-17T11:57:49+00:00","og_image":[{"width":2500,"height":2556,"url":"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg","type":"image\/jpeg"}],"author":"Lauryn Davidson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lauryn Davidson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/","url":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/","name":"Building trust with independent healthcare branding","isPartOf":{"@id":"https:\/\/www.wellreceived.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg","datePublished":"2024-02-09T11:51:13+00:00","dateModified":"2025-07-17T11:57:49+00:00","author":{"@id":"https:\/\/www.wellreceived.com\/blog\/#\/schema\/person\/fbd357083dc4839a1a4c578259b96613"},"description":"Struggling to build trust as an independent healthcare provider? Learn how branding, communication, and community connection boost credibility and loyalty.","breadcrumb":{"@id":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#primaryimage","url":"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg","contentUrl":"https:\/\/storage.googleapis.com\/wr_blog\/1\/2024\/02\/pexels-anna-shvets-5069426-1.jpeg","width":2500,"height":2556},{"@type":"BreadcrumbList","@id":"https:\/\/www.wellreceived.com\/blog\/healthcare-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wellreceived.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.wellreceived.com\/blog\/category\/resources\/"},{"@type":"ListItem","position":3,"name":"Building trust and credibility through branding"}]},{"@type":"WebSite","@id":"https:\/\/www.wellreceived.com\/blog\/#website","url":"https:\/\/www.wellreceived.com\/blog\/","name":"WellReceived Blog","description":"WellReceived Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wellreceived.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.wellreceived.com\/blog\/#\/schema\/person\/fbd357083dc4839a1a4c578259b96613","name":"Lauryn Davidson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellreceived.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c6d4fa0660261b71b526b7ffc8db95bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6d4fa0660261b71b526b7ffc8db95bb?s=96&d=mm&r=g","caption":"Lauryn Davidson"},"url":"https:\/\/www.wellreceived.com\/blog\/author\/lauryn\/"}]}},"_links":{"self":[{"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/posts\/1201"}],"collection":[{"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/comments?post=1201"}],"version-history":[{"count":3,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":1208,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/posts\/1201\/revisions\/1208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/media\/1202"}],"wp:attachment":[{"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/media?parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/categories?post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellreceived.com\/blog\/wp-json\/wp\/v2\/tags?post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}